There are two crucial components to any video: audio and visuals. On production day, you want to make sure both are meeting your standards. You’ll want to test all your equipment and work with an experienced producer to get the best sound and picture possible. You’ll want to check all the sound equipment (mics, booms, and more), as well as all your camera equipment. If you’re on set, make sure your shots match your storyboard and your brand style. If you’re not on set, ask for photos or video chat for a few minutes to make sure your video is coming together as it should.
Include a full transcript of your video in the blog post. If you're a words guy like yours truly, you'll want to read along and reference the material after you watch the video. It's a nice way to flesh out your blog post while using the content you've already created. Provide a link to your video to a service like Rev and get your full transcript without typing a thing.
Thanks to its viral nature, simple accessibility and built-in value, video marketing stands out as a smart way to approach content marketing in 2017 and beyond. Video marketing is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion driven sales – and sales are always personal on some level. Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling.
Completion Rate: Completion rate is the number of people who completed your video divided by the number of people who played it. Completion rate and other engagement metrics are a great way to gauge a viewer's reaction to your video. Do you have a low completion rate? Are people all dropping off at a certain point? This might be a sign that your video content is not resonating with your target audience.

What does it take to do that? Simply put, you have to take a step back for a moment. You have to analyze and understand the basic mechanics of your message and how to effectively reach a larger audience without losing your shirt. The secret to all of this? No matter what marketing strategy you use, if you don't have an effective sales funnel and optimize your conversions, you'll just be throwing money away.

This is any form of content which was paid for, usually by a company promoting another company or brand. It is written in the style of the site publishing it, much like native advertising, but isn’t actually an ad — it’s a valuable piece of written or visual content meant to inform the viewer. Usually, sponsored posts get organically shared via social networks, too, so they get an extra push when it comes to distribution.


Depending on your industry and the type of video you create, your video could benefit from more traditional types of publicity, like a press release or publication on a trade website. Working with a PR agency could be beneficial, but you could also reach out directly to site administrators on niche sites related to your field, like health and wellness sites, fitness sites, major food websites, tech sites, and more. Ask to be featured in their newsletter or send them your press release with a link to your video directly — the more official your campaign, the better!


We encourage you to adopt this results-first frame of mind. Keeping an eye on the metrics that actually help you accomplish your video goals is more important than anything, so don’t be blinded by the glint of a high impression count — or at least not impression count alone! Learn how specific metrics actually translate to video success and you’ll get not only a million views, but tons of sales, as well.
You’ve got your KPIs — but KPIs alone don’t equal money in the bank. You’ve still got to translate your KPIs into accurate, reliable figuresExtended ArticleHow to Measure the ROI of Video MarketingWe’ve talked about some of the key performance indicators to keep an eye on when you launch your video campaign. But how do those… Read More that your marketing team can get behind.

The right lighting can make the difference between a beautiful, high-quality production and a shoddy, low-budget production. Lighting sets mood, lighting sets tone, lighting sets the entire look and feel of your production, so pay close attention to it. Again, you should have a professional handle this for you, but don’t forget to check your shots and approve the look and feel.
Sound: Yes, often viewers are watching video ads on silent, mainly on Facebook. But when they’re not, what a world of difference a good track adds to your video. A great tip from the Promo sound editor was, to conder sound an enhancement to every video. A recent study found that when the music in an advertisement fits the message and imagery of the commercial, consumers were significantly more emotionally affected and remembered it longer. Now, this means you can choose music that plays to the tone of the video, or for a bit of humor, take your sound in the opposite direction. This contrast can be video magic and certainly something to make sure you’re remembered.

When it comes time to shoot, clear out unnecessary people from the room and turn off the overhead lights. With your three-point lighting setup, there will be no need for those harsh fluorescents. When — and only when — everything is set up, call in your talent. There's nothing worse than being nervous, and then having to anxiously watch as lights are turned on and the camera is tested.

Thanks to its viral nature, simple accessibility and built-in value, video marketing stands out as a smart way to approach content marketing in 2017 and beyond. Video marketing is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion driven sales – and sales are always personal on some level. Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling.
In addition to visual editing, you can (and should) add graphic effects to your branded video. These graphic elements can include animation, text graphics, fade ins or outs, lower-third graphic overlays, interview names and titles, logos, product modeling, and more. These elements really tie all your branding efforts together, so use them smartly and you’ll have a professional video you can be proud of.
It is estimated that 92% of people who consume mobile videos share them with other people. This is a massive portion and is higher than the share rate of many other types of content out there. Simply Measured discovered that video is shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post, according to Diode Digital. Because of this, video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences. 
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