Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.

The truth is that what got you to this point in business is likely not going to get you to the next level. If you're feeling stuck, join the fray. Most entrepreneurs are so busy working "in" their businesses that they fail to work "on" their businesses. As a result of dealing with the day-to-day operations of a company that includes customer hand-holding, supply-chain demands and more, we often neglect to wield the right marketing strategies that will help fuel our business's growth.
Make sure to track your reach, clicks and sales for each ad and consider A/B testing one element of your video or caption and then run it again. Needls Co-Founder Michael Koral points out that, “by testing two videos against each other, you can isolate what messaging does the best for you (and at a larger scale because more eyes will be on your content) to see what provides the best engagement and ROI from their advertising.” As you create more and more videos you will be able to track your business trends and what wins your audience over.
Animated videosExtended ArticleVideo Animation: How to Engage and Captivate Your AudienceYou might know a little about all the different types of videos there are — welcome videos, how-to videos, brand videos, and more —… Read More have the power to engage and captivate your audience like no other. Animation is an interesting style because it can be used independently of the content in your video; almost any type of video can be made in the style of animation. But animation is especially powerful when it comes to explaining difficult-to-understand concepts or technology.Client: Cargopic It’s also a great for combining with other styles. You can have a lifestyle video that uses animated graphics or animated cutaways, or you can use it entirely on its own. It’s wonderfully versatile and spices up almost any video you create.

2. The content quality is very important, but the production quality is not that important. Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging.


One video is great, but the more often you post engaging video, the better. It may not be realistic to post videos every single day or for every single initiative, but if you’ve got a major campaign you’re working on or an initiative that would really benefit from video, dedicate some resources to video creation. Even overlaying text on a piece of stock footage can be highly engaging on your website and bring more visitors from organic search.
What does aperture mean for your video? When a lot of light comes into the camera (with a low f-stop number), you get a brighter image and a shallow depth of field. This is great for when you want your subject to stand out against a background. When less light comes into the camera (with a high f-stop number), you get what's called deep depth of field and are able to maintain focus across a larger portion of your frame.

As you craft your story, keep in mind the people who will need to approve your video (your manager, your company’s founder, your marketing department, etc.) and the time it takes to implement their feedback. Sudden changes in scripting, messaging, goals, and more can throw your whole production off-kilter. But still, these changes are all too common. Take a look at our creative guide that’ll help you manage creative feedback from everyone on your team.
Begin with a review of your existing video content. Which formats and topics have you covered, and which have you missied? What's working and what isn't? A thorough audit will help to pick out the strengths and weaknesses of your current videos and suggest areas for improvement. Check out our blog post for a guide to conducting your own video audit.

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.


One of the best ways to improve the look of your video is to include b-roll. B-roll is the supplementary footage included as a cutaway. This might include shots of a customer service rep talking on a phone, a designer editing your website, visuals of your office, or even screenshots of your product. The key with b-roll is to make sure each and every piece enhances the story.
For example, we combined market research with video templates to create 68 unique but uniform pieces of thought leadership video content in less than a week for a large enterprise B2B business. Take a look at our case study to discover how our video content marketing work led to a bank of quality video content for our client to use across numerous campaigns.
Your first opportunity to delight comes directly after the purchase. Consider sending a thank you video to welcome them into the community or an on-boarding video to get them rolling with their new purchase. Then, build out a library of educational courses or product training videos to cater to consumers who prefer self-service or simply want to expand their expertise.

Also think about what emotion you want your story to impart on the viewer as you craft your story. Do you want them to laugh? Should they feel inspired or happy after watching your video? Whatever emotion you want your viewers to have, think about that as you write your script. Everything from the props and the location to the colors and the wardrobe will communicate this, so choose every detail wisely!
Also think about what emotion you want your story to impart on the viewer as you craft your story. Do you want them to laugh? Should they feel inspired or happy after watching your video? Whatever emotion you want your viewers to have, think about that as you write your script. Everything from the props and the location to the colors and the wardrobe will communicate this, so choose every detail wisely!
Once you have results, you see where you’ve succeeded and where there’s room to grow. Fix what you can in terms of distribution, target audience, and actual video content in order toExtended ArticleHow to Optimize Your Video Content in 4 Easy StepsYou’ve created your video, you’ve shared it on your owned, paid, and earned channels, and you want to know how to optimize your video… Read More optimize the performance of your video.
Cash rules all! Yes, creative planning and strategy are important, but let’s be real. Without the proper budget, it’s going to be difficult to get exactly what you want. Plan for the money and resources at your disposal. Plan what you’ll create or shoot in-house and what you may want to outsource to a production company. Plan what you can splurge on and what you may want to save on.
Now comes the script writing, the search for the perfect agency, the video review and edits, and celebrating finally having a beautiful, well-crafted video you can be proud of. The entire production process should take about two months with the right partner, but be sure to plan more time than you need for each of the following individual production stages so you don’t fall behind.
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